When Matt Sterbenz finished at the U  of M, he left the Midwest in search of bigger mountains that would help him achieve his goal of becoming a pro skier.  When Matt turned his dream into a reality, he could finally peak behind the curtains of the ski industry.  When he realized he didn’t like what he saw, he decided take matters in own hands.  He starts 4FRNT Skis as a vehicle to help evolve the sport he loves and after 15 years of no profit, is forced to sell. On the podcast Matt shares all the details and how the future looks for the Jason Levinthal owned, 4FRNT.

Howard Katkov is doing something that’s never been done in the ski industry with his “Fight the Man, Own the Mountain Campaign.” He started as a surfer then became a student, lawyer, developer, manufacturer, corporate executive and for over a decade, he’s   been the owner of RED Mountain.  Now, he’s creating the opportunity for everyone to own a piece of what he and many others think is the best skiing in North America.  Find out his story and all about owning RED.

Bryce Phillips is as modest as they come for a guy that built an empire that helped change the landscape of retail in action sports.  From his humble beginnings as a first grade entrepreneur in Oregon to his professional ski career, to the ups and downs of EVO, Bryce has earned everything he’s built.

At first glance, there’s nothing that screams “rad” about Mike Jaquet, but at points in his career he has been one of the most influential and visionary people in the world of action sports.  From founding FREEZE Magazine to directing sales and marketing at Transworld to VP of College Sports TV (and being bought by CBS) and his last paid employment, a 5 year run as CMO of The U.S. Ski and Snowboard Association that ended 4/1, Mike has left positive legacies everywhere he's been.  His career has developed and intersected with influential personalities and moments in sports and we chat about them…

Doug Bishop, the GM of Newschoolers.com is more than just a visionary in action sports.  He’s a passionate skier who is focused on building community while wearing his heart on his sleeve.  These days he finds himself behind a desk, selling the dream that is skiing in the digital world and creating a second home for skiers all over the world.  While he didn’t have a solid plan out of high school, Doug’s career blossomed into owning a piece and selling said piece of Newschoolers.com, rising to the position of GM of the site and when traveling, being one of the scariest people at the bar (in a good way…I think)

Anthony De Rocco has done all there is to do in the Snow Sports Industry.  From engineering, to sales and marketing to CEO.  The “work hard, play hard” philosophy has led Anthony to the peaks of many mountains,  the heart of China and now, the forefront of American Ski, Snowboard, Surf and Skate manufacturing.

Sherry McConkey is the most positive, toughest woman I know.  She grew up in politically charged South Africa, traveled the world, and landed in Squaw Valley, CA.  Her story is one of adventure, love, loss and making a difference in her community and the world all while being an amazing role model for daughter Ayla, and the rest of the Tahoe community.

Jason Levinthal has been a visionary in the ski industry for over 20 years.  He's know for brand building genius, blue-collar work ethic and keeping his finger on the pulse of tomorrow.  He started the revolutionary ski company, Line Skis, out of his parent’s garage and eventually was forced to sell his baby (while still managing it and other brands) to The Jarden Corporation.  Jason’s entrepreneurial spirit and passion for timely innovation led him to leave the comfort of his corporate check and start again from scratch with J Skis.