EPISODE 479: Josh Malczyk
Josh Malczyk is the Global Brand Director for K2 and Line Skis, he’s a good friend, and a guy I saw go from the bottom of the barrel of ski marketing with a niche brand, to the top of the food chain directing one of the industry’s most iconic brands....From the core skier wearing Tall T’s to the collared shirt wearing brand guy. It’s fun to see friends grow up/move up and last time I talked with Josh on the podcast, he was secretly on his way out of Line Skis for the first time. On part 2, we talk about leaving his job, Season Equipment, coming back to Elevate Outdoor Collective, how K2 became a boot company, and how to bring K2 Skis back.
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