EPISODE 471: WSM TRADE SHOW
Winter Sports Market, aka WSM, is the only show that resembles what SIA once was. It has all the brands, all the new products, all the in-house staff, all the reps, and all the dealers. As far as industry building and culture building events, outside of movie premiers, this is all skiing has. I went down to SLC to cover the event and detail my trade show experience and along the way I chat with folks like Mike Hattrup, Ted Ligety, Cassie Able, Griffin Post, Jonny Moseley, Alex O’Brien and some other incredible industry legends and insiders.
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