At first glance, there’s nothing that screams “rad” about Mike Jaquet, but at points in his career he has been one of the most influential and visionary people in the world of action sports.  From founding FREEZE Magazine to directing sales and marketing at Transworld to VP of College Sports TV (and being bought by CBS) and his last paid employment, a 5 year run as CMO of The U.S. Ski and Snowboard Association that ended 4/1, Mike has left positive legacies everywhere he's been.  His career has developed and intersected with influential personalities and moments in sports and we chat about them…

Doug Bishop, the GM of Newschoolers.com is more than just a visionary in action sports.  He’s a passionate skier who is focused on building community while wearing his heart on his sleeve.  These days he finds himself behind a desk, selling the dream that is skiing in the digital world and creating a second home for skiers all over the world.  While he didn’t have a solid plan out of high school, Doug’s career blossomed into owning a piece and selling said piece of Newschoolers.com, rising to the position of GM of the site and when traveling, being one of the scariest people at the bar (in a good way…I think)

Anthony De Rocco has done all there is to do in the Snow Sports Industry.  From engineering, to sales and marketing to CEO.  The “work hard, play hard” philosophy has led Anthony to the peaks of many mountains,  the heart of China and now, the forefront of American Ski, Snowboard, Surf and Skate manufacturing.

Sherry McConkey is the most positive, toughest woman I know.  She grew up in politically charged South Africa, traveled the world, and landed in Squaw Valley, CA.  Her story is one of adventure, love, loss and making a difference in her community and the world all while being an amazing role model for daughter Ayla, and the rest of the Tahoe community.

Jason Levinthal has been a visionary in the ski industry for over 20 years.  He's know for brand building genius, blue-collar work ethic and keeping his finger on the pulse of tomorrow.  He started the revolutionary ski company, Line Skis, out of his parent’s garage and eventually was forced to sell his baby (while still managing it and other brands) to The Jarden Corporation.  Jason’s entrepreneurial spirit and passion for timely innovation led him to leave the comfort of his corporate check and start again from scratch with J Skis.